“Mouse print” is defined as the fine print in advertising, in a contract, or on a product label, often buried out of easy sight. In the worst cases, the mouse print changes the meaning of, or contradicts the primary claims or promises being made. Sometimes, the catch is not even disclosed.  In other cases, the fine print is merely an unexpected surprise for the reader.  Fine print is not inherently illegal. But, advertisers are not safe from false advertising claims merely because an ad discloses the truth in some minimal manner.
The website, MousePrint.org, turns advertising on its head by focusing on an ad’s asterisked fine print footnote rather than the headline. It also examines the often overlooked small print on product labels and contracts.  Produced by consumer advocate Edgar Dworsky, the blog features a new ad, product, or contract every Monday in an effort to help educate the public about the catches or “gotchas” in disclaimers, and to encourage advertisers to abandon the motto, “the big print giveth, and the little print taketh away.”

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Squirrels are rodents. They are basically rats with fluffy tails. But somehow, perhaps due to their jittery, bushy-tailed cuteness, they have escaped the stigma that plagues the rest of their species. But as cute as they are, they have been under-appreciated … until now. The folks at Grey and Red, a Squirrel Journal have given our favorite rodents the props the deserve!

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What do scarves, Oscar parties, knowing what’s best for poor people and Sarah Silverman have in common? They are all things that white people like - according to the bloggers at http://stuffwhitepeoplelike.wordpress.com/. The comments are as funny as the spot-on postings. Check it out at http://stuffwhitepeoplelike.wordpress.com/ and make sure to congratulate the bloggers for being chosen Blog of the Day - and then make them feel bad for not wanting to go outside.

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