Focused on nonprofit types, the Donor Power Blog asserts, “More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that — and the rewards that await you and your donors when you do.”  One recent post by blog owner Jeff Brooks, highlighted the power of Web 2.0 conversations to shape donor behavior, the same way online reviews, criticisms and accolades have shaped consumer behavior. He advises nonprofits to:

“Pay a lot of attention to your donor experience. What does it feel like to donate to your organization? Do they get acknowledged promptly? Do they learn about the impact of their giving? Do they get choices about what their money does and how you’ll communicate with them?
Make sure what you do is really, really cool. That’s partly a matter of describing what you do in a way that wins hearts and minds. It’s doing something nobody else does, or doing it in a better way. Or doing it in a way that more closely involves donors.
Don’t have a scandal. That’s right, just take that scandal right off your calendar. It will follow you around for a looooong time if it happens.”

Sounds like some of our favorite national charities - United Way, Red Cross, Salvation Army - should pay attention.

Check out the Donor Power Blog today and congratulate them on winning today’s blog award!

Bookmark to: